Sending fax messages is an easy way to deliver tangible promotional materials into the hands of potential customers. Fax broadcasting costs around 96 percent lesser than sending marketing and advertising materials by the post. It is a standout among
Sending fax messages is an easy way to deliver tangible promotional materials into the hands of potential customers. Fax broadcasting costs around 96 percent lesser than sending marketing and advertising materials by the post. It is a standout among the most economical yet highly effective techniques for generating new leads and increasing sales. For a considerably lower expense, companies can send hundreds of fax messages and deliver it straight into the hands of their target market.
If you’re a real estate agent looking to build your credibility and grow your network, you might want to consider using fax broadcasting to send documents and coupons to potential home buyers. Send your clients something tangible such as floor plans, brochures, MLS listings, and open house invitations through fax.
Some businesses make the mistake of sending promotional materials while letting clients decide what they want to do next, and hopefully, in a way that advantages the company. Be sure to add a call to action in your fax messages. Tell the recipient exactly what you want them to do. One example would be to complete a form and fax it back to get exclusive report or bulletin at no cost. Call-to-actions drive your potential customers towards the objectives you're aiming for, so make them brief and direct to the point.
However, you need to send your fax messages to the right audience in order for your campaign to be successful. You can make your own mailing list by gathering info from your sales database and billing systems. In addition, fax broadcasting services often come with statistics and detailed reports that show you the volume of messages successfully sent so you can adjust your mailing list.
Fax broadcasting can be a helpful tool for real estate agents looking for a way to make a big impact. Try fax broadcasting and send your messages right into the hands of your target audience.