Amazon is the sales marketplace that originally started out as a place to sell books. But in the last decade it's graduated to selling anything and everything... and become one of the biggest brands in the world. Not only that but it's a famous brand that allows - in fact encourages - entrepreneurs to share in their success by selling products right there on Amazon itself.
Over the last couple of years Amazon have been working on another way you can make money in partnership with them. It's called Fulfillment by Amazon.
How You Can Share in Amazon's Global Success and Make Money from Fulfillment by Amazon
Now to me Fulfillment by Amazon sounds like a really exciting way of making money in the 21st century Internet age. Because it is a business model whereby you can just focus on marketing and making sales. Then have Amazon do all the "hard" physical work of stocking, storing and shipping your products to your customers for you.
You know, Amazon are always something of a puzzle to me! They come out with the latest, cutting-edge business models and invest millions in making them successful. There's no doubt Amazon's brand image, ordering and distribution systems are absolutely without equal.
Then they let any Tom, Dick or Harriet share them for free. Just why they would let ordinary people take advantage of all this for no up-front cost whatsoever, I don't know! It seems crazy, it doesn't seem to make sense at all, but they do it... and it's almost always a big success.
So I thought it's high time we came back to Amazon and looked at exactly how Fulfillment by Amazon works, whether it is as good as it sounds... and whether it can make some money for you.
Amazon... did you know?
* Amazon attracts 50 million consumers a month worldwide.
* Amazon has been voted the third favourite UK retailer (after John Lewis and IKEA).
* 1.3 million businesses are selling on Amazon.
* Amazon's business grew 18% last year... when most businesses were shrinking.
So, what is Fulfillment by Amazon exactly?
The basic concept of Fulfillment by Amazon, like all Amazon's concepts, is simple... although there are a lot of ins-and-outs which I'll look at later. With this service you send whatever products you want to sell (your inventory as Amazon like to call it) directly to Amazon. Whether it be books, CDs, clothing, computer accessories, toys, or whatever. They store it in their warehouse for you. Then when orders are received Amazon will pick, pack and ship the product directly to your customers for you.
This means you can spend almost all your time actually marketing and selling - things that make you money. And because you can spend more time doing that you should, at least in theory, be able to make more money.
Now, although Amazon will tell you there aren't any disadvantages to FBA I think there are a few you need to bear in mind:
Con. It's not so good for products that take a long time to sell or which are unproven sellers. Because you have to pay a monthly storage fee for as long as Amazon have your products.
Con. Using FBA might make it difficult to compete with other sellers, especially those also using FBA.
Because how are you going to differentiate your product and your service from theirs?
Con. This is what I think is the main drawback of Fulfillment by Amazon. Your business is almost totally reliant on Amazon.
What if something goes wrong... for example their systems fail and they don't fulfill your orders or lose your stock? Or if they put up their prices?
And what if, after getting your product in an Amazon box, the buyer just decides to go back and buy from Amazon next time?
Getting started with Fulfillment by Amazon
So let's have a look at how you can get started using Fulfillment by Amazon.
At this point I should say that there's tons of detailed information on how it all works at the Amazon website. But that's really hard going and a lot of it is difficult to follow. So here I'm going to try to give you a simple, user-friendly summary of Fulfillment by Amazon.
First of all Fulfillment by Amazon is not separate to the other methods of using Amazon. It is fully integrated with them. You just set up to sell on Amazon Marketplace in the usual way then choose to FBA the products you want to.
It's very easy to get started with Amazon Marketplace. You don't need to register in advance. You can open a seller account when you list your first product. To register as a seller you will need a business name, an address, a display name (which can be your business name or something else), a credit card and a telephone contact number. That's all you need to get started. Go to http://www.amazon.co.uk, scroll down the page to 'Make Money With Us' and then 'Sell On Amazon' to get started.
Amazon offers two ways of selling - informally called 'selling a little' or 'selling a lot'.
visit for click here: https://www.amazon.de/Eiskratzer-Eisschaber-Messingschaber-Murskax-Besten/dp/B0788GCR9L/
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