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Here in this article, we will talk about how local business owners can make more money and market its product and services to boost their sales miles using Google`s My Business as it has brought back the business description field. Change in description page has created a Hooray for a local search engine. Here we are collecting a list of a few things that we should know about the description and some helpful tips to plan your business accordingly. Hope using all these key factors while promoting your business on Google My Business will keep you on top of the search result.
Bottom Position: As the description page comes at the bottom of the knowledge panel, so we are not sure how beneficial it is for you. Basically what we will suggest you utilize Google posts for messages. It will draw customer attention towards your post.
Editorial summaries cannot be replaced: Not all the business contains editorial summary but for the popular business, there is editorial summary usually written at the top of the knowledge panel and this is the problem they cannot be replaced. So businesses which have editorial summaries, they can still add the GMB description which will reflect at the top of the knowledge panel.
No visibility on Google Maps: Major drawback of Google`s My Business is that it is not available I,n Google Maps or mobile application. It is only available at google search. While Editorial summaries are visible at both the place i.e Google Map and Google search also.
Google Guidelines for GMB: Google has provided certain guidelines also do not use any particular words like sexually or obscene or articles promoting illegal products to sell. Once any such content will be used to promote any illegal product, Google simply highlights that description in orange color that all these will be deleted.
Character Limit: One more major drawback in this new version is that it limits word count. Initially, it was 4500 but now it is reduced to 750. Out of 750, 250 is used in knowledge panel and rest of them shows as it is in GMB.
No Impact on Google Ranking: We have checked and found that using GMB does not impact your Google Ranking at all. We have cross-checked with so many keywords but we did not find any useful benefit of it. I will suggest you fo the cus on highlighting the USP of the business.
Bonus Tip: we will recommend you to use words from the best performing Adwords in your GMB just for the inspiration. The reason behind this is as Google delivers more information directly in the search results. So it is more vital now for the marketers or business owners to collect more calls and traffic from GMB in addition to Google Analytics.
We are just looking forward to SEO Online Marketing Companies Google will add some more features to this section soon. We are expecting some more changes like all the major information can be covered in the GMB only so the customer does not need to go the website to check for their purchase decision.
Our SEO strategies deliver meaningful results. Our aptitude for SEO guarantees that our customers get the best services for Online Marketing SEO.