What're people utilising the Internet for? After social media and email, folks are spending much time weekly watching online video. Businesses took notice to this trend and are just starting to push out their particular video content.
It's also given rise to social media marketing marketing companies and Internet marketing agencies buy Instagram followers offering video marketing services. Combining social media marketing and video marketing can be very helpful for driving traffic and user engagement.
Contemplate it this way - if most individuals are spending hours on social media marketing each day and like to watch online video, doesn't it make sense to create videos to your social networking profiles?
Facebook Rolls Out Video Features
You're always able to upload video content to your Facebook wall, but Facebook recently rolled out a number of tools that would enhance this feature. For starters, there's autoplay, which was a pro move ahead their part. It also offers metrics and other tools that you should use to create it better to distribute video content.
Surprisingly, few small company owners have cheated Facebook video for marketing purposes. If you didn't know, video happens to obtain the most attention on Facebook. Why? Because Facebook did something clever - they tweaked their news feed algorithm so that it would show videos more often. What did this do? Facebook now averages over four billion video views daily.
If this isn't music to your ears, then you're completely missing the point. There's never been a time where producing and distributing video was really easy and affordable.
Facebook's autoplay feature premiered in 2013 and has since increased views, likes, shares and comments by 58 percent. A view is counted if anyone watches for at the least three seconds. So if you're able to fully capture the attention of your audience for at the least three seconds, then it's most likely they'll continue. And if you will get people to complete your videos, then you're prone to convert them into buyers.
The next tips are oftentimes employed by companies offering social media marketing marketing and management services:
Your videos should manage to tell the message or story with and without sound
The initial frame of video should grab the interest of viewers
This content should be relevant and contextual
Great content to utilize include customer testimonials, product reviews, behind-the-scenes clips and content generated by users
There must be a call to action, letting viewers know exactly what you would like them to accomplish next - buy, click, subscribe!
With the help of social media marketing marketing companies, you can boost your online video campaigns and successfully advertise them on Facebook and other social networks.