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Over the years, Facebook has remained a powerful advertising tool. Though you can track the social ROI of your Facebook advertising efforts by determining the clicks, likes, shares, etc., it's time to go beyond this: how many Facebook users visited your website and made a purchase? How many new customers signed up? Is there any increase in the checkout conversions? To understand the impact your Facebook ads drive, you need to know about the essential metrics that help you measure the ROI of you...

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